# Why Now?

AIEP becomes possible because several shifts have converged:

- the web at global scale
- AI in everyday workflows
- machine-readable publishing norms
- cloud distribution at low cost

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## AI needs reliable knowledge

Large models are powerful, but knowledge inside models becomes outdated and provenance is hard to verify.

AIEP complements AI by enabling **retrieval of evidence-backed knowledge from source**.

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## The limits of centralisation

Scaling models alone has constraints: retraining cost, staleness, and unverifiable origins.

A distributed knowledge layer changes the game.

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## The rise of machine-readable infrastructure

Well-known endpoints, JSON, and modern publishing make it practical for sites to expose structured artefacts.

AIEP builds on that capability.

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## The opportunity

Not just another app — a pathway toward a **verifiable knowledge layer** for humans and AI.

**Knowledge grows when shared.**